The largest online casino ‘watchdog’ in the industry, eCOGRA (e-Commerce Online Gaming Regulation and Assurance), has recently announced that it will conduct one of the world’s largest-ever online gambling research projects. eCOGRA aims to better understand the online casino player’s perspective of the industry.
eCOGRA will conduct their study via the internet. 20,000 people will be interviewed by eCOGRA teams from the University of Las Vegas and Nottingham Trent University in the United Kingdom. Players surveyed will be asked questions which will target the issues of fair gaming, operator conduct and customer service standards.
Player demographics and statistics will also be a Prestige
valuable result of this study. The impact of gambling on players’ well-being is another issue that the eCOGRA teams will be interested in studying. There are plans to differentiate between online poker and online casino players.
Andrew Beveridge, the CEO of eCOGRA, said: “‘This is the first attempt by the industry to engage customers and understand what motivates them. The global reach of online gambling has until now been a prohibitive factor in conducting a study of this nature. The results should provide input into regulatory decisions, operator conduct and even software design.”
eCOGRA claims to be the independent standards authority of the online gaming industry. Their goals are to oversee fair gaming, protect players from dubious operators and ensure responsible operator conduct.
They way they attempt to achieve the above goals is through assigning their eCOGRA ‘Play It Safe’ Seal of Approval to online gaming operators who fulfill the stringent procedures required to earn the Seal. Players who have problems with online gaming platforms that carry the Seal are able to access a fast and free player dispute and mediation service and a Fair Gaming Advocate, both accessible on the eCOGRA site.
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